I started out in architecture, but over the past decade my work has continued to expand — into creative strategy, brand, community and experience design. After more than five years in architecture, I moved into roles leading creative strategy and design direction across experience, branding and communications agencies, working with multidisciplinary teams to shape ideas from early concept through to how they show up in the world. That path has taken me between Dubai, Istanbul, Los Angeles and San Francisco, with opportunities to work on projects for organisations including Netflix, Apple and Dubai Future Foundation.

My relationship with inner work began much more unexpectedly. After an accident first led me towards meditation, energy healing and subconscious work, what began as something deeply personal became a practice I kept returning to, studying and deepening for close to a decade. Over time, I began sharing that work with others too — through meditation, group experiences, private guidance and tailored 1:1 programs.

Eventually, the two sides of my life began informing one another. Today, my practice moves between creative advisory, experience design, programming, teaching and facilitation. I might be developing the concept and creative world around an experience, shaping its program and journey, or stepping inside it to guide it myself. The scale can shift from an intimate private experience to a brand collaboration or an international festival — but I’m most interested in the point where thoughtful design and meaningful inner experience meet.

Along the way, my work and practice have been featured by Vogue Arabia, CreativeMornings and Dubai One TV. I still see what I do as an evolving practice one shaped by creative living, spiritual practice, curiosity and a continued interest in what can happen when these worlds are allowed to influence each other.